Baby Boomers Still Tuning and Consuming

Baby Boomers Still Tuning and Consuming

This weekend my neighbour happily told me he was 5-1/2! Since I know his birthdate, a quick mental calculation confirmed that by-golly he was absolutely right – up to the very day.  I replied ‘believe it or not, I also was once 5-1/2’, he then asked ‘once

Read more

“Pick & Pay” – or just pay, pay and pay?

"Pick & Pay" - or just pay, pay and pay?

Recently the CRTC ruled that Cable TV providers must “un-bundle” station offerings by 2016. Will consumers pick and pay? The current cable business model of offering specialty channels in bundles means viewers are paying for stations they don’t watch. Due to a number of consumer complaints, the CRTC

Read more

To Tweet or Not to Tweet

A very pressing concern in today’s social media world is Cyberbullying.  Here we look at the use of tweets and the power of social media. Twitter Facts: 288 million monthly active users and 500 million tweets sent out per day It was just this past week that the

Read more

Are We No Longer Watching TV?

Due to recent dramatic headlines, a number of our clients are asking with concern – “Are we no longer watching TV?” At M&K, we know the true viewing story – yes, we still enjoy watching TV, although our viewing habits are shifting somewhat. The Headlines: “Fewer people

Read more

A Snapshot of Instagram Advertising

A Snapshot of Instagram Advertising

Despite becoming available in Canada in November 2014, there hasn’t been a great deal of buzz around Instagram advertising. This may be a result of the exclusivity of advertising on Instagram, with only a few selected brands initially allowed to advertise in Canada. The initial advertisers included

Read more

Programmatic TV: A Planner’s Nirvana?

The buzz south of the border these days includes initial learnings related to Programmatic TV (PTV). I have a planning bent (or perhaps I’m a ‘bent’ planner?!) and from my perspective, the opportunities sound exciting! PTV is currently defined as “an automated, technology-driven method of buying and

Read more

The Millennial Connection

Millennials are a distinct demographic beyond their love of technology. Let’s look at the millennial connection! First off, to state the obvious, millenials are always plugged in, always! They were born and raised on technology, and because of this, information has always been at their fingertips. Instead

Read more

Musings on Digital Campaign Reach

I have a mission. I am starting to believe that reach is being limited by the proliferation of optimization in the digital space and I want to find out more. Remarketing, behavioural targeting, and look alike strategies all contribute to narrowing down the campaign exposure to people

Read more

Who runs today’s social media world?

Social media-can’t live with it, can’t live without it! In today’s ever-growing social media world, it seems that the latter statement holds more truth. According to research compiled by FinanceOnline, which was taken from PEW, Nielsen and Burst Media, women are using social media more than men.

Read more

CASL – Quality not Quantity with eMail Marketing Campaigns

It is a pretty safe assumption that no one likes junk mail. We’ve all been subject to dealing with missing that little checked box or having our contact information mysteriously passed around. But what if we didn’t have to deal with it anymore? That is exactly what

Read more