A Canadian Media Planning, Media Buying Agency

Digital Media

Instagram opens its doors to all advertisers in Canada…

Instagram opens its doors to all advertisers in Canada…

With Instagram reaching 30 million monthly users, capturing 20% of all internet users, it is certainly good news for advertisers! It continues to be one of the fastest growing social media platforms, especially among the younger demographic with 44% of users between the ages of 18-29 years […]

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To Tweet or Not to Tweet

A very pressing concern in today’s social media world is Cyberbullying.  Here we look at the use of tweets and the power of social media. Twitter Facts: 288 million monthly active users and 500 million tweets sent out per day It was just this past week that the […]

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A Snapshot of Instagram Advertising

A Snapshot of Instagram Advertising

Despite becoming available in Canada in November 2014, there hasn’t been a great deal of buzz around Instagram advertising. This may be a result of the exclusivity of advertising on Instagram, with only a few selected brands initially allowed to advertise in Canada. The initial advertisers included […]

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Programmatic TV: A Planner’s Nirvana?

The buzz south of the border these days includes initial learnings related to Programmatic TV (PTV). I have a planning bent (or perhaps I’m a ‘bent’ planner?!) and from my perspective, the opportunities sound exciting! PTV is currently defined as “an automated, technology-driven method of buying and […]

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The Millennial Connection

Millennials are a distinct demographic beyond their love of technology. Let’s look at the millennial connection! First off, to state the obvious, millenials are always plugged in, always! They were born and raised on technology, and because of this, information has always been at their fingertips. Instead […]

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Musings on Digital Campaign Reach

I have a mission. I am starting to believe that reach is being limited by the proliferation of optimization in the digital space and I want to find out more. Remarketing, behavioural targeting, and look alike strategies all contribute to narrowing down the campaign exposure to people […]

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Who runs today’s social media world?

Social media-can’t live with it, can’t live without it! In today’s ever-growing social media world, it seems that the latter statement holds more truth. According to research compiled by FinanceOnline, which was taken from PEW, Nielsen and Burst Media, women are using social media more than men. […]

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CASL – Quality not Quantity with eMail Marketing Campaigns

It is a pretty safe assumption that no one likes junk mail. We’ve all been subject to dealing with missing that little checked box or having our contact information mysteriously passed around. But what if we didn’t have to deal with it anymore? That is exactly what […]

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Lilyhammer on Netflix

As European TV imports continue to expand into our market be first to check out the new cult TV  hit- Lilyhammer on Netflix It is really quite astounding how many of our favourite North American TV shows were originally developed in Europe before being remade and released […]

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A new launch for Media Jewels…Digital, Social, Television, Out Of Home, Print, Radio & Mobile

Welcome media junkies to the M&K Media “media” blog! We are very excited to share with you our take on any important developments within the media landscape that we feel need to be noticed or commented upon. Just like the service we offer, we will cover all […]

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M&K Social – News and Commentary

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