A Canadian Media Planning, Media Buying Agency

Audience Measurement

Future Unfolding Before Our Eyes

What we see today will drive our evolution into the new normal. Is this the future unfolding before our eyes? In a recent IPSOS webinar, several trends were identified that may be with us for some time. The primary of these was the “triumph of science”, noting […]

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Changing media habits as Canadians adapt to “new normal”

Media habits are changing rapidly as Canadians begin to adapt to our “new normal” and M&K Media has been closely monitoring the CoVid-19 crisis to begin to understand how the “new normal” will effect businesses and the evolving media landscape. Below are 6 key changes to media […]

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Trump, Baseball, Sunny Weather and Methodology Changes Drive Fall 2016 Shortfalls in Television Viewing for Canadian Suppliers

Trump, Baseball, Sunny Weather and Methodology Changes Drive Fall 2016 Shortfalls in Television Viewing for Canadian Suppliers

The Fall TV Numeris ratings are in. According to Numeris Fall 2016 TV PPM data overall national hours tuned in Canada are down 4% vs the same period in 2015. This is a substantial drop vs the previous 4 years where audience erosion has been less apparent […]

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M&K Social – News and Commentary

  • Let’s be Upfront: The Fall Season Is Like No Other
    Let’s be Upfront: The Fall Season Is Like No Other
    The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities.  Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were...
  • Canadian TV Upfronts 2020: New Shows
    Canadian TV Upfronts 2020: New Shows
    Covid-19 has heavily impacted the entertainment industry.  Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the...
  • newspaper
    What To Do About Newspaper: The Irony
    Last week, Canada’s largest circulation newspaper, The Toronto Star, was sold off, after 128 years of publishing, to private interests. The price tag was a stunningly low $52MM. It’s a...

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