The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities. Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were virtual, brief and focused on our new normal. Several announcements were made across the industry: New fall […]
Read more →Covid-19 has heavily impacted the entertainment industry. Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the fall. Although the new fall line-up isn’t as robust as past years, all networks were able to […]
Read more →
Last week, Canada’s largest circulation newspaper, The Toronto Star, was sold off, after 128 years of publishing, to private interests. The price tag was a stunningly low $52MM. It’s a sign of the times: advertising revenue for the newspaper category has been slipping precipitously from 21% share […]
Read more →
There’s no getting around it—I miss sports. This isn’t to say that they should come back immediately or without fully considering the ramifications, just that the absence of major sports further decreases feelings of normalcy during a time of heightened anxiety. There’s something to be said for […]
Read more →
As Canadians adapt to spending more time at home, consumers’ lives and media habits continue to change. Radio Connects recently issued a report* showing how these changes have affected radio. Some of their key findings were: Radio has retained 88% of its reach compared to […]
Read more →
Future Unfolding Before Our Eyes
On April 30, 2020 / Advertising, Analytics, Audience Measurement, Digital Media, Ecommerce, Media Buying, Media Planning, new normal, Social Media
What we see today will drive our evolution into the new normal. Is this the future unfolding before our eyes? In a recent IPSOS webinar, several trends were identified that may be with us for some time. The primary of these was the “triumph of science”, noting […]
Read more →
Canadian media habits continue to change
On April 23, 2020 / Advertising, Analytics, Digital Media, Media Buying, Media Planning, new normal, Radio, Social Media, Television, Uncategorized
Canadian media habits are changing as the “new normal” starts to set in. But, Canadians aren’t feeling settled yet…or anywhere close After the initial panic, some things have settled and media habits have changed. However, Canadian’s are still feeling uncertain about what the immediate as well as […]
Read more →
Changing Social Posting Behaviour
On April 22, 2020 / Advertising, Analytics, Digital Media, Media Buying, Media Planning, Social Media
It is no surprise that, in times of crisis and social upheaval, digital social behaviour will change as well. We seek hope and reassurance from others, we seek information and we seek better ways to cope with this great disruption in our lives. Cluep Inc., reports for […]
Read more →
Are Esports Becoming Mainstream?
On April 16, 2020 / Advertising, Digital Media, Media Buying, Media Planning, New Media, Social Media, Television
As traditional sports remain on pause, esports may move towards the Mainstream. We are now a few weeks into social distancing from Covid-19, and media habits have already shown rapid changes. There has been a specifically large change in sports media, where networks are dealing with all […]
Read more →
Changing media habits as Canadians adapt to “new normal”
On April 3, 2020 / Advertising, Audience Measurement, Digital Media, Ecommerce, Media Buying, Media Planning, Out Of Home, Print Media, Radio, Social Media, Television
Media habits are changing rapidly as Canadians begin to adapt to our “new normal” and M&K Media has been closely monitoring the CoVid-19 crisis to begin to understand how the “new normal” will effect businesses and the evolving media landscape. Below are 6 key changes to media […]
Read more →
