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Media Buying

Let’s be Upfront: The Fall Season Is Like No Other

The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities.  Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were virtual, brief and focused on our new normal.  Several announcements were made across the industry: New fall […]

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Canadian TV Upfronts 2020: New Shows

Covid-19 has heavily impacted the entertainment industry.  Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the fall.   Although the new fall line-up isn’t as robust as past years, all networks were able to […]

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A Life Without Sports

There’s no getting around it—I miss sports. This isn’t to say that they should come back immediately or without fully considering the ramifications, just that the absence of major sports further decreases feelings of normalcy during a time of heightened anxiety. There’s something to be said for […]

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Are We Listening? Radio during COVID-19

    As Canadians adapt to spending more time at home, consumers’ lives and media habits continue to change. Radio Connects recently issued a report* showing how these changes have affected radio. Some of their key findings were: Radio has retained 88% of its reach compared to […]

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Future Unfolding Before Our Eyes

What we see today will drive our evolution into the new normal. Is this the future unfolding before our eyes? In a recent IPSOS webinar, several trends were identified that may be with us for some time. The primary of these was the “triumph of science”, noting […]

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Canadian media habits continue to change

Canadian media habits are changing as the “new normal” starts to set in. But, Canadians aren’t feeling settled yet…or anywhere close After the initial panic, some things have settled and media habits have changed. However, Canadian’s are still feeling uncertain about what the immediate as well as […]

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Changing Social Posting Behaviour

It is no surprise that, in times of crisis and social upheaval, digital social behaviour will change as well. We seek hope and reassurance from others, we seek information and we seek better ways to cope with this great disruption in our lives. Cluep Inc., reports for […]

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Are Esports Becoming Mainstream?

As traditional sports remain on pause, esports may move towards the Mainstream. We are now a few weeks into social distancing from Covid-19, and media habits have already shown rapid changes. There has been a specifically large change in sports media, where networks are dealing with all […]

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Changing media habits as Canadians adapt to “new normal”

Media habits are changing rapidly as Canadians begin to adapt to our “new normal” and M&K Media has been closely monitoring the CoVid-19 crisis to begin to understand how the “new normal” will effect businesses and the evolving media landscape. Below are 6 key changes to media […]

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Trump, Baseball, Sunny Weather and Methodology Changes Drive Fall 2016 Shortfalls in Television Viewing for Canadian Suppliers

Trump, Baseball, Sunny Weather and Methodology Changes Drive Fall 2016 Shortfalls in Television Viewing for Canadian Suppliers

The Fall TV Numeris ratings are in. According to Numeris Fall 2016 TV PPM data overall national hours tuned in Canada are down 4% vs the same period in 2015. This is a substantial drop vs the previous 4 years where audience erosion has been less apparent […]

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M&K Social – News and Commentary

  • Let’s be Upfront: The Fall Season Is Like No Other
    Let’s be Upfront: The Fall Season Is Like No Other
    The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities.  Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were...
  • Canadian TV Upfronts 2020: New Shows
    Canadian TV Upfronts 2020: New Shows
    Covid-19 has heavily impacted the entertainment industry.  Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the...
  • newspaper
    What To Do About Newspaper: The Irony
    Last week, Canada’s largest circulation newspaper, The Toronto Star, was sold off, after 128 years of publishing, to private interests. The price tag was a stunningly low $52MM. It’s a...

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