A Canadian Media Planning, Media Buying Agency

About M&K Media

M&K Media is a consulting, media planning, media buying firm in Toronto.

M&K was launched in 2001 by Julie King and Julie McIlroy with the belief that media planning and media buying are best approached as an art and a science –  strategic insight, experience, data and metrics. This has not changed.

Media channels and engagement models have evolved (Facebook, Twitter, iPhone, and tablets didn’t exist when we started) but our core approach remains as relevant today as it did then. We have grown up through the digital revolution. New media is not new to us.

We offer our clients the expertise of a large firm with the personal attention that a boutique agency provides. Since 2001, we have delivered successful campaigns for a wide range of clients in industry and service organizations across Canada, the United States and Europe. The success of those campaigns is reflected in our ability to retain clients and the consistent year over year growth of our company.

While we have grown and prospered with our clients, our approach and values remain the same. Our approach, methodologies and best practice recommendations are based on both quantitative and qualitative research.  Research and experience drive media planning and media buying decisions, not fads.

When you engage with M&K, you engage with the entire firm. Our founding partners, Julie King and Julie McIlroy, set the example. We build collaborative relationships with our clients, suppliers and partners. Our clients have told us that they view us as trusted advisors and they feel respected and appreciated. Our suppliers have told us we are their most feared negotiators because we are prepared with data and we disarm them with courtesy, civility and charm. We are passionate about what we do and are relentless about getting the best results for our clients.

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