Published May 22nd, 2025 The 2025 UpFront/NewFront season is officially underway, with publishers, broadcasters, and platforms gearing up to showcase their latest offerings to advertisers and media buyers. But behind the scenes, economic uncertainty, shifting consumer behaviour, and increasing demand for data transparency are shaping how agencies
Read more →Published Mar 18th, 2025 Media planning is all about making smart, strategic choices. Our president, Jill, recently shared a fantastic Linkedin post about the fundamentals of media planning and the key questions planners should ask when making media selections. Jill highlights three critical factors in media
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Last week, Canada’s largest circulation newspaper, The Toronto Star, was sold off, after 128 years of publishing, to private interests. The price tag was a stunningly low $52MM. It’s a sign of the times: advertising revenue for the newspaper category has been slipping precipitously from 21% share
Read more →Media habits are changing rapidly as Canadians begin to adapt to our “new normal” and M&K Media has been closely monitoring the CoVid-19 crisis to begin to understand how the “new normal” will effect businesses and the evolving media landscape. Below are 6 key changes to media
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