A Canadian Media Planning, Media Buying Agency

Radio

Are We Listening? Radio during COVID-19

    As Canadians adapt to spending more time at home, consumers’ lives and media habits continue to change. Radio Connects recently issued a report* showing how these changes have affected radio. Some of their key findings were: Radio has retained 88% of its reach compared to […]

Read more

Canadian media habits continue to change

Canadian media habits are changing as the “new normal” starts to set in. But, Canadians aren’t feeling settled yet…or anywhere close After the initial panic, some things have settled and media habits have changed. However, Canadian’s are still feeling uncertain about what the immediate as well as […]

Read more

Changing media habits as Canadians adapt to “new normal”

Media habits are changing rapidly as Canadians begin to adapt to our “new normal” and M&K Media has been closely monitoring the CoVid-19 crisis to begin to understand how the “new normal” will effect businesses and the evolving media landscape. Below are 6 key changes to media […]

Read more

Radio Effectiveness and Neuro Science

Radio Effectiveness and Neuro Science

Whenever we can show that media is directly linked to driving business, we get very excited! Yesterday’s presentation from the Canadian Traffic Network on their new Neuro Radio Research Study did not disappoint. Neuro research is becoming a resource more and more for media insight. Neuro is the […]

Read more

M&K Social – News and Commentary

  • Are We Listening? Radio during COVID-19
    Are We Listening? Radio during COVID-19
        As Canadians adapt to spending more time at home, consumers’ lives and media habits continue to change. Radio Connects recently issued a report* showing how these changes have...
  • Future Unfolding Before Our Eyes
    Future Unfolding Before Our Eyes
    What we see today will drive our evolution into the new normal. Is this the future unfolding before our eyes? In a recent IPSOS webinar, several trends were identified that...
  • Canadian media habits continue to change
    Canadian media habits continue to change
    Canadian media habits are changing as the “new normal” starts to set in. But, Canadians aren’t feeling settled yet…or anywhere close After the initial panic, some things have settled and...

Follow M&K on Twitter