A Canadian Media Planning, Media Buying Agency

New Media

Let’s be Upfront: The Fall Season Is Like No Other

The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities.  Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were virtual, brief and focused on our new normal.  Several announcements were made across the industry: New fall […]

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Canadian TV Upfronts 2020: New Shows

Covid-19 has heavily impacted the entertainment industry.  Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the fall.   Although the new fall line-up isn’t as robust as past years, all networks were able to […]

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Are Esports Becoming Mainstream?

As traditional sports remain on pause, esports may move towards the Mainstream. We are now a few weeks into social distancing from Covid-19, and media habits have already shown rapid changes. There has been a specifically large change in sports media, where networks are dealing with all […]

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Instagram opens its doors to all advertisers in Canada…

Instagram opens its doors to all advertisers in Canada…

With Instagram reaching 30 million monthly users, capturing 20% of all internet users, it is certainly good news for advertisers! It continues to be one of the fastest growing social media platforms, especially among the younger demographic with 44% of users between the ages of 18-29 years […]

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Musings on Digital Campaign Reach

I have a mission. I am starting to believe that reach is being limited by the proliferation of optimization in the digital space and I want to find out more. Remarketing, behavioural targeting, and look alike strategies all contribute to narrowing down the campaign exposure to people […]

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Who runs today’s social media world?

Social media-can’t live with it, can’t live without it! In today’s ever-growing social media world, it seems that the latter statement holds more truth. According to research compiled by FinanceOnline, which was taken from PEW, Nielsen and Burst Media, women are using social media more than men. […]

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CASL – Quality not Quantity with eMail Marketing Campaigns

It is a pretty safe assumption that no one likes junk mail. We’ve all been subject to dealing with missing that little checked box or having our contact information mysteriously passed around. But what if we didn’t have to deal with it anymore? That is exactly what […]

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Lilyhammer on Netflix

As European TV imports continue to expand into our market be first to check out the new cult TV  hit- Lilyhammer on Netflix It is really quite astounding how many of our favourite North American TV shows were originally developed in Europe before being remade and released […]

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M&K Social – News and Commentary

  • Let’s be Upfront: The Fall Season Is Like No Other
    Let’s be Upfront: The Fall Season Is Like No Other
    The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities.  Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were...
  • Canadian TV Upfronts 2020: New Shows
    Canadian TV Upfronts 2020: New Shows
    Covid-19 has heavily impacted the entertainment industry.  Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the...
  • newspaper
    What To Do About Newspaper: The Irony
    Last week, Canada’s largest circulation newspaper, The Toronto Star, was sold off, after 128 years of publishing, to private interests. The price tag was a stunningly low $52MM. It’s a...

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