A Canadian Media Planning, Media Buying Agency

New Media

Instagram opens its doors to all advertisers in Canada…

Instagram opens its doors to all advertisers in Canada…

With Instagram reaching 30 million monthly users, capturing 20% of all internet users, it is certainly good news for advertisers! It continues to be one of the fastest growing social media platforms, especially among the younger demographic with 44% of users between the ages of 18-29 years […]

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Musings on Digital Campaign Reach

I have a mission. I am starting to believe that reach is being limited by the proliferation of optimization in the digital space and I want to find out more. Remarketing, behavioural targeting, and look alike strategies all contribute to narrowing down the campaign exposure to people […]

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Who runs today’s social media world?

Social media-can’t live with it, can’t live without it! In today’s ever-growing social media world, it seems that the latter statement holds more truth. According to research compiled by FinanceOnline, which was taken from PEW, Nielsen and Burst Media, women are using social media more than men. […]

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CASL – Quality not Quantity with eMail Marketing Campaigns

It is a pretty safe assumption that no one likes junk mail. We’ve all been subject to dealing with missing that little checked box or having our contact information mysteriously passed around. But what if we didn’t have to deal with it anymore? That is exactly what […]

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Lilyhammer on Netflix

As European TV imports continue to expand into our market be first to check out the new cult TV  hit- Lilyhammer on Netflix It is really quite astounding how many of our favourite North American TV shows were originally developed in Europe before being remade and released […]

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