A Canadian Media Planning, Media Buying Agency

Instagram opens its doors to all advertisers in Canada…

Instagram opens its doors to all advertisers in Canada…

With Instagram reaching 30 million monthly users, capturing 20% of all internet users, it is certainly good news for advertisers! It continues to be one of the fastest growing social media platforms, especially among the younger demographic with 44% of users between the ages of 18-29 years old (compared to 23% of Facebook users and 33% of Twitter users).

Instagram users are also highly engaged with the platform. According to TubeMogul Instagram boasts stats such as:Instagram

  • 8x higher recall rate
  • 5% average click through rate
  • The average user post 2 or more times per day on
  • The average user spends 21 minutes per day

Advertising is done through promoted posts, with 3 available options; Photo, Video and Carousel (multiple pictures). These promoted posts can be purchased directly through Instagram or programmatically and served to the desired target. Targeting tactics are available based on demographic, location and interest-level drawn from the users Facebook information.

M&K Media is currently incorporating Instagram into our media plans, check back in for our insights!

M&K Social – News and Commentary

  • Let’s be Upfront: The Fall Season Is Like No Other
    Let’s be Upfront: The Fall Season Is Like No Other
    The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities.  Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were...
  • Canadian TV Upfronts 2020: New Shows
    Canadian TV Upfronts 2020: New Shows
    Covid-19 has heavily impacted the entertainment industry.  Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the...
  • newspaper
    What To Do About Newspaper: The Irony
    Last week, Canada’s largest circulation newspaper, The Toronto Star, was sold off, after 128 years of publishing, to private interests. The price tag was a stunningly low $52MM. It’s a...

Follow M&K on Twitter