A Canadian Media Planning, Media Buying Agency

Media Buying

Is Pick-and-Pay the Cheaper Option?

Is Pick-and-Pay the Cheaper Option?

Due to consumer complaints about the high cost of cable packages, the CRTC mandated that by March 1, cable operators must offer lower cost options. At the time of the announcement it was understood that the lower cost option would include a basic $25 service option, “skinny […]

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Radio Effectiveness and Neuro Science

Radio Effectiveness and Neuro Science

Whenever we can show that media is directly linked to driving business, we get very excited! Yesterday’s presentation from the Canadian Traffic Network on their new Neuro Radio Research Study did not disappoint. Neuro research is becoming a resource more and more for media insight. Neuro is the […]

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Instagram opens its doors to all advertisers in Canada…

Instagram opens its doors to all advertisers in Canada…

With Instagram reaching 30 million monthly users, capturing 20% of all internet users, it is certainly good news for advertisers! It continues to be one of the fastest growing social media platforms, especially among the younger demographic with 44% of users between the ages of 18-29 years […]

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Baby Boomers Still Tuning and Consuming

Baby Boomers Still Tuning and Consuming

This weekend my neighbour happily told me he was 5-1/2! Since I know his birthdate, a quick mental calculation confirmed that by-golly he was absolutely right – up to the very day.  I replied ‘believe it or not, I also was once 5-1/2’, he then asked ‘once […]

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“Pick & Pay” – or just pay, pay and pay?

"Pick & Pay" - or just pay, pay and pay?

Recently the CRTC ruled that Cable TV providers must “un-bundle” station offerings by 2016. Will consumers pick and pay? The current cable business model of offering specialty channels in bundles means viewers are paying for stations they don’t watch. Due to a number of consumer complaints, the CRTC […]

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Are We No Longer Watching TV?

Due to recent dramatic headlines, a number of our clients are asking with concern – “Are we no longer watching TV?” At M&K, we know the true viewing story – yes, we still enjoy watching TV, although our viewing habits are shifting somewhat. The Headlines: “Fewer people […]

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Programmatic TV: A Planner’s Nirvana?

The buzz south of the border these days includes initial learnings related to Programmatic TV (PTV). I have a planning bent (or perhaps I’m a ‘bent’ planner?!) and from my perspective, the opportunities sound exciting! PTV is currently defined as “an automated, technology-driven method of buying and […]

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The Millennial Connection

Millennials are a distinct demographic beyond their love of technology. Let’s look at the millennial connection! First off, to state the obvious, millenials are always plugged in, always! They were born and raised on technology, and because of this, information has always been at their fingertips. Instead […]

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Musings on Digital Campaign Reach

I have a mission. I am starting to believe that reach is being limited by the proliferation of optimization in the digital space and I want to find out more. Remarketing, behavioural targeting, and look alike strategies all contribute to narrowing down the campaign exposure to people […]

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And last but not least, the CTV Upfront or should we say Bell Media Upfront!

After a busy week of upfronts, Bell Media did not disappoint! The show dazzled its crowd with several acts of Cirque Du Soleil and of course, various celebrity appearances. Of note this year is the wide array of new comedies, dramas and daytime programming, that has resulted […]

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M&K Social – News and Commentary

  • Let’s be Upfront: The Fall Season Is Like No Other
    Let’s be Upfront: The Fall Season Is Like No Other
    The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities.  Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were...
  • Canadian TV Upfronts 2020: New Shows
    Canadian TV Upfronts 2020: New Shows
    Covid-19 has heavily impacted the entertainment industry.  Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the...
  • newspaper
    What To Do About Newspaper: The Irony
    Last week, Canada’s largest circulation newspaper, The Toronto Star, was sold off, after 128 years of publishing, to private interests. The price tag was a stunningly low $52MM. It’s a...

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