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What To Do About Newspaper: The Irony

On   /   Advertising, Covid 19, Media Planning, Print Media  
What To Do About Newspaper: The Irony

Last week, Canada’s largest circulation newspaper, The Toronto Star, was sold off, after 128 years of publishing, to private interests. The price tag was a stunningly low $52MM. It’s a sign of the times: advertising revenue for the newspaper category has been slipping precipitously from 21% share

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M&K Social – News and Commentary

  • International Woman's Day 2022
    International Woman’s Day 2022
    Thoughts on celebrating and promoting women in business. By Julie McIlroy, Partner M&K Media I am honored to be the co-owner along with Julie King of our female led media buying company M&K Media in Toronto, Canada. We just recently celebrated our twentieth anniversary which is a...
  • 2022 - M&K Media’s Take On The Year Ahead
    2022 – M&K Media’s Take On The Year Ahead
    By Jill McDonald – Associate Partner M&K Media   The main thing we have learned over the past 21 months is the importance of nimbleness and agility. Our world will continue to be in flux as we wrestle with the realities of the pandemic and we will...
  • Zooming Through The Upfronts
    Zooming Through The Upfronts
      Here we are again – another year of virtual Upfronts.  Although we were deprived of the beloved flashy presentations and open bar, the networks delivered entertaining and informative presentations.  And let’s be real – it gives us an excuse to indulge in that extra cocktail (shrimp...

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