Whenever we can show that media is directly linked to driving business, we get very excited! Yesterday’s presentation from the Canadian Traffic Network on their new Neuro Radio Research Study did not disappoint. Neuro research is becoming a resource more and more for media insight. Neuro is the
Read more →
With Instagram reaching 30 million monthly users, capturing 20% of all internet users, it is certainly good news for advertisers! It continues to be one of the fastest growing social media platforms, especially among the younger demographic with 44% of users between the ages of 18-29 years
Read more →
This weekend my neighbour happily told me he was 5-1/2! Since I know his birthdate, a quick mental calculation confirmed that by-golly he was absolutely right – up to the very day. I replied ‘believe it or not, I also was once 5-1/2’, he then asked ‘once
Read more →
Recently the CRTC ruled that Cable TV providers must “un-bundle” station offerings by 2016. Will consumers pick and pay? The current cable business model of offering specialty channels in bundles means viewers are paying for stations they don’t watch. Due to a number of consumer complaints, the CRTC
Read more →A very pressing concern in today’s social media world is Cyberbullying. Here we look at the use of tweets and the power of social media. Twitter Facts: 288 million monthly active users and 500 million tweets sent out per day It was just this past week that the
Read more →Due to recent dramatic headlines, a number of our clients are asking with concern – “Are we no longer watching TV?” At M&K, we know the true viewing story – yes, we still enjoy watching TV, although our viewing habits are shifting somewhat. The Headlines: “Fewer people
Read more →
Despite becoming available in Canada in November 2014, there hasn’t been a great deal of buzz around Instagram advertising. This may be a result of the exclusivity of advertising on Instagram, with only a few selected brands initially allowed to advertise in Canada. The initial advertisers included
Read more →The buzz south of the border these days includes initial learnings related to Programmatic TV (PTV). I have a planning bent (or perhaps I’m a ‘bent’ planner?!) and from my perspective, the opportunities sound exciting! PTV is currently defined as “an automated, technology-driven method of buying and
Read more →Millennials are a distinct demographic beyond their love of technology. Let’s look at the millennial connection! First off, to state the obvious, millenials are always plugged in, always! They were born and raised on technology, and because of this, information has always been at their fingertips. Instead
Read more →I have a mission. I am starting to believe that reach is being limited by the proliferation of optimization in the digital space and I want to find out more. Remarketing, behavioural targeting, and look alike strategies all contribute to narrowing down the campaign exposure to people
Read more →
