Published November 4th, 2025 by Jennifer Young, Director of Media Buying Services Why Attention, Not Impressions, Should Drive Canada’s Media Strategy Earlier this month, members of our team attended Think TV: Media, Marketing & Effectiveness, a thought-provoking session exploring Canada’s evolving video landscape and the science of
Read more →Published May 22nd, 2025 The 2025 UpFront/NewFront season is officially underway, with publishers, broadcasters, and platforms gearing up to showcase their latest offerings to advertisers and media buyers. But behind the scenes, economic uncertainty, shifting consumer behaviour, and increasing demand for data transparency are shaping how agencies
Read more →Published Mar 18th, 2025 Media planning is all about making smart, strategic choices. Our president, Jill, recently shared a fantastic Linkedin post about the fundamentals of media planning and the key questions planners should ask when making media selections. Jill highlights three critical factors in media
Read more →Here we are again – another year of virtual Upfronts. Although we were deprived of the beloved flashy presentations and open bar, the networks delivered entertaining and informative presentations. And let’s be real – it gives us an excuse to indulge in that extra cocktail (shrimp
Read more →The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities. Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were virtual, brief and focused on our new normal. Several announcements were made across the industry: New fall
Read more →Covid-19 has heavily impacted the entertainment industry. Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the fall. Although the new fall line-up isn’t as robust as past years, all networks were able to
Read more →Canadian media habits are changing as the “new normal” starts to set in. But, Canadians aren’t feeling settled yet…or anywhere close After the initial panic, some things have settled and media habits have changed. However, Canadian’s are still feeling uncertain about what the immediate as well as
Read more →As traditional sports remain on pause, esports may move towards the Mainstream. We are now a few weeks into social distancing from Covid-19, and media habits have already shown rapid changes. There has been a specifically large change in sports media, where networks are dealing with all
Read more →Media habits are changing rapidly as Canadians begin to adapt to our “new normal” and M&K Media has been closely monitoring the CoVid-19 crisis to begin to understand how the “new normal” will effect businesses and the evolving media landscape. Below are 6 key changes to media
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The Fall TV Numeris ratings are in. According to Numeris Fall 2016 TV PPM data overall national hours tuned in Canada are down 4% vs the same period in 2015. This is a substantial drop vs the previous 4 years where audience erosion has been less apparent
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