Last week, Canada’s largest circulation newspaper, The Toronto Star, was sold off, after 128 years of publishing, to private interests. The price tag was a stunningly low $52MM. It’s a sign of the times: advertising revenue for the newspaper category has been slipping precipitously from 21% share
Read more →As traditional sports remain on pause, esports may move towards the Mainstream. We are now a few weeks into social distancing from Covid-19, and media habits have already shown rapid changes. There has been a specifically large change in sports media, where networks are dealing with all
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This weekend my neighbour happily told me he was 5-1/2! Since I know his birthdate, a quick mental calculation confirmed that by-golly he was absolutely right – up to the very day. I replied ‘believe it or not, I also was once 5-1/2’, he then asked ‘once
Read more →What happens when legendary admen of yesteryear are given cutting-edge digital tools to revisit their greatest moments? If Google’s Re: Brief is anything to go by, you unlock the creative potential of new media advertising. http://www.thinkwithgoogle.com/quarterly/creativity/project-rebrief.html
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