Welcome media junkies to the M&K Media “media” blog! We are very excited to share with you our take on any important developments within the media landscape that we feel need to be noticed or commented upon. Just like the service we offer, we will cover all
Read more →Google has announced a suite of new analytic tools intended to provide a “universal currency” for measuring the performance of online ad campaigns. The new tools, which include a measure of whether served ads are actually visible to surfers as well as a gross rating point system
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