Published November 4th, 2025 by Jennifer Young, Director of Media Buying Services Why Attention, Not Impressions, Should Drive Canada’s Media Strategy Earlier this month, members of our team attended Think TV: Media, Marketing & Effectiveness, a thought-provoking session exploring Canada’s evolving video landscape and the science of
Read more →Published May 22nd, 2025 The 2025 UpFront/NewFront season is officially underway, with publishers, broadcasters, and platforms gearing up to showcase their latest offerings to advertisers and media buyers. But behind the scenes, economic uncertainty, shifting consumer behaviour, and increasing demand for data transparency are shaping how agencies
Read more →Published April 15th, 2025 In the latest episode of Media People Podcast, M&K Media President Jill McDonald shares her journey. From growing up in London, Ontario, to leading a successful, women-owned independent media agency. Jill reflects on how her early passion
Read more →Published Mar 27th, 2025 What drives success in the ever-changing world of media buying? For Faebri Michetti, Group Account Director at our company, it all comes down to creativity, collaboration, and a deep passion for the industry. In this interview, Faebri shares insights on what first drew
Read more →Published Mar 18th, 2025 Media planning is all about making smart, strategic choices. Our president, Jill, recently shared a fantastic Linkedin post about the fundamentals of media planning and the key questions planners should ask when making media selections. Jill highlights three critical factors in media
Read more →Published Mar 7th, 2025 Last week, we had the privilege of attending the 4th CMDC #EmpowerHer event, where the theme “Own Your Health, Own Your Power” sparked inspiring discussions on women’s wellness. With an expert panel and an engaged audience, the evening was a powerful reminder of
Read more →Thoughts on celebrating and promoting women in business. By Julie McIlroy, Partner M&K Media I am honored to be the co-owner along with Julie King of our female led media buying company M&K Media in Toronto, Canada. We just recently celebrated our twentieth anniversary which is a
Read more →By Jill McDonald – Associate Partner M&K Media The main thing we have learned over the past 21 months is the importance of nimbleness and agility. Our world will continue to be in flux as we wrestle with the realities of the pandemic and we will
Read more →Here we are again – another year of virtual Upfronts. Although we were deprived of the beloved flashy presentations and open bar, the networks delivered entertaining and informative presentations. And let’s be real – it gives us an excuse to indulge in that extra cocktail (shrimp
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Last week, Canada’s largest circulation newspaper, The Toronto Star, was sold off, after 128 years of publishing, to private interests. The price tag was a stunningly low $52MM. It’s a sign of the times: advertising revenue for the newspaper category has been slipping precipitously from 21% share
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