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Posts Tagged Rogers

Home → Tag: Rogers

Are Esports Becoming Mainstream?

On   /   Advertising, Digital Media, Media Buying, Media Planning, New Media, Social Media, Television  

As traditional sports remain on pause, esports may move towards the Mainstream. We are now a few weeks into social distancing from Covid-19, and media habits have already shown rapid changes. There has been a specifically large change in sports media, where networks are dealing with all

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Is Pick-and-Pay the Cheaper Option?

On   /   Advertising, Media Buying, Media Planning, Television  
Is Pick-and-Pay the Cheaper Option?

Due to consumer complaints about the high cost of cable packages, the CRTC mandated that by March 1, cable operators must offer lower cost options. At the time of the announcement it was understood that the lower cost option would include a basic $25 service option, “skinny

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First up to bat for the 2013 Upfronts – Rogers Media!

On   /   Advertising, Media Buying, Media Planning, Television  

Upfronts are always a time to look forward to. Although this excitement and allure of needing to be at the upfronts has somewhat declined over the years, it is still fun to get out for the night, check out the latest and greatest  TV celebs (maybe meet

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More about M&K …

  • About M&K Media
  • Blake Lawrence, Media Buying and Planning Coordinator
  • Celebrating 25 Years of M&K Media
  • M&K Media Planning
  • The M&K Approach to Business
  • M&K Media Buying
  • The M&K Engagement Process
  • Our Team
    • Andrea Tapia, Media Buying Coordinator
    • Faebri Michetti, Group Account Director
    • Janine Andal, Media Planner
    • Jennifer Young, Director of Media Buying Services
    • Renée Stauch, Media Buying and Planning Coordinator
    • Ryan Goodrich-Hurlbut, Media Planner
    • Sarah Howarth, Group Account Director
    • Tressy Gasaro, Media Buying and Planning Coordinator
    • Van Doan, Media Planner & Buyer
    • Jill McDonald, President
  • Is There a Way for Advertising to “BeReal.”?

M&K Social – News and Commentary

  • Building a Moment: Drake’s ICEMAN Strategy
    Building a Moment: Drake’s ICEMAN Strategy
    Published May 12th, 2026 by Jill McDonald, President I can’t not comment on the ICEMAN stunt – which is so much bigger than a stunt. A masterclass in sustained attention—executed over time—while holding firmly to an overarching strategy and message for more than a year. Surrounding fans....
  • Celebrating 25 Years of M&K Media
    Celebrating 25 Years of M&K Media
    ...
  • Media, Marketing & Effectiveness
    Media, Marketing & Effectiveness
    Published November 4th, 2025 by Jennifer Young, Director of Media Buying Services Why Attention, Not Impressions, Should Drive Canada’s Media Strategy Earlier this month, members of our team attended Think TV: Media, Marketing & Effectiveness, a thought-provoking session exploring Canada’s evolving video landscape and the science of...
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688 Richmond St. West, Suite 401 | Toronto, Canada M6J 1C5 | T: 416.516.5969 ext.111 | E: juliem@mkmedia.biz
 
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