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Posts Tagged Rogers Media

Home → Tag: Rogers Media

Let’s be Upfront: The Fall Season Is Like No Other

On   /   Media Buying, New Media, Television  

The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities.  Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were virtual, brief and focused on our new normal.  Several announcements were made across the industry: New fall

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Canadian TV Upfronts 2020: New Shows

On   /   Media Buying, New Media, Television  

Covid-19 has heavily impacted the entertainment industry.  Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the fall.   Although the new fall line-up isn’t as robust as past years, all networks were able to

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Are Esports Becoming Mainstream?

On   /   Advertising, Digital Media, Media Buying, Media Planning, New Media, Social Media, Television  

As traditional sports remain on pause, esports may move towards the Mainstream. We are now a few weeks into social distancing from Covid-19, and media habits have already shown rapid changes. There has been a specifically large change in sports media, where networks are dealing with all

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“Pick & Pay” – or just pay, pay and pay?

On   /   Advertising, Media Buying, Media Planning, Television  
"Pick & Pay" - or just pay, pay and pay?

Recently the CRTC ruled that Cable TV providers must “un-bundle” station offerings by 2016. Will consumers pick and pay? The current cable business model of offering specialty channels in bundles means viewers are paying for stations they don’t watch. Due to a number of consumer complaints, the CRTC

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More about M&K …

  • About M&K Media
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  • The M&K Engagement Process
  • Our Team
    • Andrea Tapia, Media Buying Coordinator
    • Faebri Michetti, Group Account Director
    • Janine Andal, Media Planning and Buying Assistant
    • Jason Gonsalves, Media Planning & Buying Coordinator
    • Jennifer Pardo, Media Planning and Buying Coordinator
    • Jennifer Young, Director of Media Buying Services
    • Ryan Goodrich-Hurlbut, Media Planner
    • Sarah Howarth, Group Account Director
    • Van Doan, Media Planning & Buying Coordinator
    • Jill McDonald, President
  • Is There a Way for Advertising to “BeReal.”?

M&K Social – News and Commentary

  • Jill McDonald Talks Leadership, Career Growth & Media on Media People Podcast
    Jill McDonald Talks Leadership, Career Growth & Media on Media People Podcast
    Published April 15th, 2025             In the latest episode of Media People Podcast, M&K Media President Jill McDonald shares her journey. From growing up in London, Ontario, to leading a successful, women-owned independent media agency. Jill reflects on how her early passion...
  • A Passion for Media Buying: An Interview with Faebri Michetti
    A Passion for Media Buying: An Interview with Faebri Michetti
    Published Mar 27th, 2025 What drives success in the ever-changing world of media buying? For Faebri Michetti, Group Account Director at our company, it all comes down to creativity, collaboration, and a deep passion for the industry. In this interview, Faebri shares insights on what first drew...
  • Media Planning Insights
    Media Planning Insights
    Published Mar 18th, 2025 Media planning is all about making smart, strategic choices. Our president, Jill, recently shared a fantastic Linkedin post about the fundamentals of media planning and the key questions planners should ask when making media selections.   Jill highlights three critical factors in media...
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