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Posts Tagged Analytics

Home → Tag: Analytics

Future Unfolding Before Our Eyes

On   /   Advertising, Analytics, Audience Measurement, Digital Media, Ecommerce, Media Buying, Media Planning, new normal, Social Media  

What we see today will drive our evolution into the new normal. Is this the future unfolding before our eyes? In a recent IPSOS webinar, several trends were identified that may be with us for some time. The primary of these was the “triumph of science”, noting

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Changing Social Posting Behaviour

On   /   Advertising, Analytics, Digital Media, Media Buying, Media Planning, Social Media  

It is no surprise that, in times of crisis and social upheaval, digital social behaviour will change as well. We seek hope and reassurance from others, we seek information and we seek better ways to cope with this great disruption in our lives. Cluep Inc., reports for

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Google & New Analytics

On   /   Analytics, Media Buying, Media Planning   /   Leave a comment

Google has announced a suite of new analytic tools intended to provide a “universal currency” for measuring the performance of online ad campaigns. The new tools, which include a measure of whether served ads are actually visible to surfers as well as a gross rating point system

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M&K Social – News and Commentary

  • International Woman's Day 2022
    International Woman’s Day 2022
    Thoughts on celebrating and promoting women in business. By Julie McIlroy, Partner M&K Media I am honored to be the co-owner along with Julie King of our female led media buying company M&K Media in Toronto, Canada. We just recently celebrated our twentieth anniversary which is a...
  • 2022 - M&K Media’s Take On The Year Ahead
    2022 – M&K Media’s Take On The Year Ahead
    By Jill McDonald – Associate Partner M&K Media   The main thing we have learned over the past 21 months is the importance of nimbleness and agility. Our world will continue to be in flux as we wrestle with the realities of the pandemic and we will...
  • Zooming Through The Upfronts
    Zooming Through The Upfronts
      Here we are again – another year of virtual Upfronts.  Although we were deprived of the beloved flashy presentations and open bar, the networks delivered entertaining and informative presentations.  And let’s be real – it gives us an excuse to indulge in that extra cocktail (shrimp...

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