Email Marketing

CASL – Quality not Quantity with eMail Marketing Campaigns

On / Advertising, Digital Media, Email Marketing, Media Planning, New Media

It is a pretty safe assumption that no one likes junk mail. We’ve all been subject to dealing with missing that little checked box or having our contact information mysteriously passed around. But what if we didn’t have to deal with it anymore? That is exactly what

M&K Social – News and Commentary

Building a Moment: Drake’s ICEMAN Strategy
Published May 12th, 2026 by Jill McDonald, President I can’t not comment on the ICEMAN stunt – which is so much bigger than a stunt. A masterclass in sustained attention—executed over time—while holding firmly to an overarching strategy and message for more than a year. Surrounding fans....
Celebrating 25 Years of M&K Media
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Media, Marketing & Effectiveness
Published November 4th, 2025 by Jennifer Young, Director of Media Buying Services Why Attention, Not Impressions, Should Drive Canada’s Media Strategy Earlier this month, members of our team attended Think TV: Media, Marketing & Effectiveness, a thought-provoking session exploring Canada’s evolving video landscape and the science of...