As Canadians adapt to spending more time at home, consumers’ lives and media habits continue to change. Radio Connects recently issued a report* showing how these changes have affected radio. Some of their key findings were: Radio has retained 88% of its reach compared to
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Whenever we can show that media is directly linked to driving business, we get very excited! Yesterday’s presentation from the Canadian Traffic Network on their new Neuro Radio Research Study did not disappoint. Neuro research is becoming a resource more and more for media insight. Neuro is the
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