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Posts Tagged radio tuning

Home → Tag: radio tuning

Are We Listening? Radio during COVID-19

On   /   Advertising, Media Buying, Media Planning, Radio  

    As Canadians adapt to spending more time at home, consumers’ lives and media habits continue to change. Radio Connects recently issued a report* showing how these changes have affected radio. Some of their key findings were: Radio has retained 88% of its reach compared to

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Radio Effectiveness and Neuro Science

On   /   Advertising, Analytics, Media Buying, Media Planning, Radio  
Radio Effectiveness and Neuro Science

Whenever we can show that media is directly linked to driving business, we get very excited! Yesterday’s presentation from the Canadian Traffic Network on their new Neuro Radio Research Study did not disappoint. Neuro research is becoming a resource more and more for media insight. Neuro is the

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M&K Social – News and Commentary

  • International Woman's Day 2022
    International Woman’s Day 2022
    Thoughts on celebrating and promoting women in business. By Julie McIlroy, Partner M&K Media I am honored to be the co-owner along with Julie King of our female led media buying company M&K Media in Toronto, Canada. We just recently celebrated our twentieth anniversary which is a...
  • 2022 - M&K Media’s Take On The Year Ahead
    2022 – M&K Media’s Take On The Year Ahead
    By Jill McDonald – Associate Partner M&K Media   The main thing we have learned over the past 21 months is the importance of nimbleness and agility. Our world will continue to be in flux as we wrestle with the realities of the pandemic and we will...
  • Zooming Through The Upfronts
    Zooming Through The Upfronts
      Here we are again – another year of virtual Upfronts.  Although we were deprived of the beloved flashy presentations and open bar, the networks delivered entertaining and informative presentations.  And let’s be real – it gives us an excuse to indulge in that extra cocktail (shrimp...

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