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Posts Tagged radio effectiveness

Home → Tag: radio effectiveness

Are We Listening? Radio during COVID-19

On   /   Advertising, Media Buying, Media Planning, Radio  

    As Canadians adapt to spending more time at home, consumers’ lives and media habits continue to change. Radio Connects recently issued a report* showing how these changes have affected radio. Some of their key findings were: Radio has retained 88% of its reach compared to

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Radio Effectiveness and Neuro Science

On   /   Advertising, Analytics, Media Buying, Media Planning, Radio  
Radio Effectiveness and Neuro Science

Whenever we can show that media is directly linked to driving business, we get very excited! Yesterday’s presentation from the Canadian Traffic Network on their new Neuro Radio Research Study did not disappoint. Neuro research is becoming a resource more and more for media insight. Neuro is the

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More about M&K …

  • About M&K Media
  • M&K Media Planning
  • The M&K Approach to Business
  • M&K Media Buying
  • The M&K Engagement Process
  • Our Team
    • Anthony Scattolon, Digital Coordinator
    • Jennifer Young, Director of Media Buying Services
    • Ron Bijl, Account Director & Lead Strategist
    • Ryan Hurlbut, Media Planning Assistant
    • Sam McJannet, Digital Coordinator
    • Zack Stoltz, Media Planning Assistant
    • Jill McDonald, Associate Partner
  • Is There a Way for Advertising to “BeReal.”?

M&K Social – News and Commentary

  • Is There a Way for Advertising to "BeReal."?
    Is There a Way for Advertising to “BeReal.”?
      By Sam McJannet, Digital Coordinator M&K Media Published Sept 30th, 2022 Do you ever find yourself missing the days before filters, FaceTune, and fake online personas? Well, those days might not be *completely* over. If you’ve been around any Gen Zs within the last month, you’ve probably...
  • International Woman's Day 2022
    International Woman’s Day 2022
    Thoughts on celebrating and promoting women in business. By Julie McIlroy, Partner M&K Media I am honored to be the co-owner along with Julie King of our female led media buying company M&K Media in Toronto, Canada. We just recently celebrated our twentieth anniversary which is a...
  • 2022 - M&K Media’s Take On The Year Ahead
    2022 – M&K Media’s Take On The Year Ahead
    By Jill McDonald – Associate Partner M&K Media   The main thing we have learned over the past 21 months is the importance of nimbleness and agility. Our world will continue to be in flux as we wrestle with the realities of the pandemic and we will...

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