Posts Tagged post performance

Future Unfolding Before Our Eyes

On / Advertising, Analytics, Audience Measurement, Digital Media, Ecommerce, Media Buying, Media Planning, new normal, Social Media

What we see today will drive our evolution into the new normal. Is this the future unfolding before our eyes? In a recent IPSOS webinar, several trends were identified that may be with us for some time. The primary of these was the “triumph of science”, noting

M&K Social – News and Commentary

Upfronts 2025: What’s Changing and What’s Staying the Same? Jennifer Young Weighs In
Published May 22nd, 2025 The 2025 UpFront/NewFront season is officially underway, with publishers, broadcasters, and platforms gearing up to showcase their latest offerings to advertisers and media buyers. But behind the scenes, economic uncertainty, shifting consumer behaviour, and increasing demand for data transparency are shaping how agencies...
Jill McDonald Talks Leadership, Career Growth & Media on Media People Podcast
Published April 15th, 2025 In the latest episode of Media People Podcast, M&K Media President Jill McDonald shares her journey. From growing up in London, Ontario, to leading a successful, women-owned independent media agency. Jill reflects on how her early passion...
A Passion for Media Buying: An Interview with Faebri Michetti
Published Mar 27th, 2025 What drives success in the ever-changing world of media buying? For Faebri Michetti, Group Account Director at our company, it all comes down to creativity, collaboration, and a deep passion for the industry. In this interview, Faebri shares insights on what first drew...