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Posts Tagged New Shows

Home → Tag: New Shows

Let’s be Upfront: The Fall Season Is Like No Other

On   /   Media Buying, New Media, Television  

The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities.  Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were virtual, brief and focused on our new normal.  Several announcements were made across the industry: New fall

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Canadian TV Upfronts 2020: New Shows

On   /   Media Buying, New Media, Television  

Covid-19 has heavily impacted the entertainment industry.  Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the fall.   Although the new fall line-up isn’t as robust as past years, all networks were able to

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More about M&K …

  • About M&K Media
  • Blake Lawrence, Media Buying and Planning Coordinator
  • Celebrating 25 Years of M&K Media
  • M&K Media Planning
  • The M&K Approach to Business
  • M&K Media Buying
  • The M&K Engagement Process
  • Our Team
    • Andrea Tapia, Media Buying Coordinator
    • Faebri Michetti, Group Account Director
    • Janine Andal, Media Planner
    • Jennifer Young, Director of Media Buying Services
    • Renée Stauch, Media Buying and Planning Coordinator
    • Ryan Goodrich-Hurlbut, Media Planner
    • Sarah Howarth, Group Account Director
    • Tressy Gasaro, Media Buying and Planning Coordinator
    • Van Doan, Media Planner & Buyer
    • Jill McDonald, President
  • Is There a Way for Advertising to “BeReal.”?

M&K Social – News and Commentary

  • Building a Moment: Drake’s ICEMAN Strategy
    Building a Moment: Drake’s ICEMAN Strategy
    Published May 12nd, 2026 by Jill McDonald, President I can’t not comment on the ICEMAN stunt – which is so much bigger than a stunt. A masterclass in sustained attention—executed over time—while holding firmly to an overarching strategy and message for more than a year. Surrounding fans....
  • Celebrating 25 Years of M&K Media
    Celebrating 25 Years of M&K Media
    ...
  • Media, Marketing & Effectiveness
    Media, Marketing & Effectiveness
    Published November 4th, 2025 by Jennifer Young, Director of Media Buying Services Why Attention, Not Impressions, Should Drive Canada’s Media Strategy Earlier this month, members of our team attended Think TV: Media, Marketing & Effectiveness, a thought-provoking session exploring Canada’s evolving video landscape and the science of...
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