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A Canadian Media Planning, Media Buying Agency
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Posts Tagged millenials

Home → Tag: millenials

Baby Boomers Still Tuning and Consuming

On   /   Advertising, Media Buying, Media Planning  
Baby Boomers Still Tuning and Consuming

This weekend my neighbour happily told me he was 5-1/2! Since I know his birthdate, a quick mental calculation confirmed that by-golly he was absolutely right – up to the very day.  I replied ‘believe it or not, I also was once 5-1/2’, he then asked ‘once

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Are We No Longer Watching TV?

On   /   Advertising, Analytics, Media Buying, Media Planning, Television  

Due to recent dramatic headlines, a number of our clients are asking with concern – “Are we no longer watching TV?” At M&K, we know the true viewing story – yes, we still enjoy watching TV, although our viewing habits are shifting somewhat. The Headlines: “Fewer people

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A Snapshot of Instagram Advertising

On   /   Advertising, Digital Media, Media Planning, Social Media  
A Snapshot of Instagram Advertising

Despite becoming available in Canada in November 2014, there hasn’t been a great deal of buzz around Instagram advertising. This may be a result of the exclusivity of advertising on Instagram, with only a few selected brands initially allowed to advertise in Canada. The initial advertisers included

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More about M&K …

  • About M&K Media
  • M&K Media Planning
  • The M&K Approach to Business
  • M&K Media Buying
  • The M&K Engagement Process
  • Our Team
    • Andrea Tapia, Media Buying Coordinator
    • Faebri Michetti, Group Account Director
    • Janine Andal, Media Planning and Buying Assistant
    • Jason Gonsalves, Media Planning & Buying Coordinator
    • Jennifer Pardo, Media Planning and Buying Coordinator
    • Jennifer Young, Director of Media Buying Services
    • Ryan Goodrich-Hurlbut, Media Planner
    • Sarah Howarth, Group Account Director
    • Van Doan, Media Planning & Buying Coordinator
    • Jill McDonald, President
  • Is There a Way for Advertising to “BeReal.”?

M&K Social – News and Commentary

  • Jill McDonald Talks Leadership, Career Growth & Media on Media People Podcast
    Jill McDonald Talks Leadership, Career Growth & Media on Media People Podcast
    Published April 15th, 2025             In the latest episode of Media People Podcast, M&K Media President Jill McDonald shares her journey. From growing up in London, Ontario, to leading a successful, women-owned independent media agency. Jill reflects on how her early passion...
  • A Passion for Media Buying: An Interview with Faebri Michetti
    A Passion for Media Buying: An Interview with Faebri Michetti
    Published Mar 27th, 2025 What drives success in the ever-changing world of media buying? For Faebri Michetti, Group Account Director at our company, it all comes down to creativity, collaboration, and a deep passion for the industry. In this interview, Faebri shares insights on what first drew...
  • Media Planning Insights
    Media Planning Insights
    Published Mar 18th, 2025 Media planning is all about making smart, strategic choices. Our president, Jill, recently shared a fantastic Linkedin post about the fundamentals of media planning and the key questions planners should ask when making media selections.   Jill highlights three critical factors in media...
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688 Richmond St. West, Suite 401 | Toronto, Canada M6J 1C5 | T: 416.516.5969 ext.111 | E: juliem@mkmedia.biz
 
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