Posts Tagged Digital Reach

Musings on Digital Campaign Reach

On / Advertising, Analytics, Digital Media, Media Buying, Media Planning, New Media

I have a mission. I am starting to believe that reach is being limited by the proliferation of optimization in the digital space and I want to find out more. Remarketing, behavioural targeting, and look alike strategies all contribute to narrowing down the campaign exposure to people

M&K Social – News and Commentary

Building a Moment: Drake’s ICEMAN Strategy
Published May 12th, 2026 by Jill McDonald, President I can’t not comment on the ICEMAN stunt – which is so much bigger than a stunt. A masterclass in sustained attention—executed over time—while holding firmly to an overarching strategy and message for more than a year. Surrounding fans....
Celebrating 25 Years of M&K Media
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Media, Marketing & Effectiveness
Published November 4th, 2025 by Jennifer Young, Director of Media Buying Services Why Attention, Not Impressions, Should Drive Canada’s Media Strategy Earlier this month, members of our team attended Think TV: Media, Marketing & Effectiveness, a thought-provoking session exploring Canada’s evolving video landscape and the science of...