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Posts Tagged CRTC

Home → Tag: CRTC

Is Pick-and-Pay the Cheaper Option?

On   /   Advertising, Media Buying, Media Planning, Television  
Is Pick-and-Pay the Cheaper Option?

Due to consumer complaints about the high cost of cable packages, the CRTC mandated that by March 1, cable operators must offer lower cost options. At the time of the announcement it was understood that the lower cost option would include a basic $25 service option, “skinny

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“Pick & Pay” – or just pay, pay and pay?

On   /   Advertising, Media Buying, Media Planning, Television  
"Pick & Pay" - or just pay, pay and pay?

Recently the CRTC ruled that Cable TV providers must “un-bundle” station offerings by 2016. Will consumers pick and pay? The current cable business model of offering specialty channels in bundles means viewers are paying for stations they don’t watch. Due to a number of consumer complaints, the CRTC

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More about M&K …

  • About M&K Media
  • Blake Lawrence, Media Buying and Planning Coordinator
  • Celebrating 25 Years of M&K Media
  • M&K Media Planning
  • The M&K Approach to Business
  • M&K Media Buying
  • The M&K Engagement Process
  • Our Team
    • Andrea Tapia, Media Buying Coordinator
    • Faebri Michetti, Group Account Director
    • Janine Andal, Media Planner
    • Jennifer Young, Director of Media Buying Services
    • Renée Stauch, Media Buying and Planning Coordinator
    • Ryan Goodrich-Hurlbut, Media Planner
    • Sarah Howarth, Group Account Director
    • Tressy Gasaro, Media Buying and Planning Coordinator
    • Van Doan, Media Planner & Buyer
    • Jill McDonald, President
  • Is There a Way for Advertising to “BeReal.”?

M&K Social – News and Commentary

  • Building a Moment: Drake’s ICEMAN Strategy
    Building a Moment: Drake’s ICEMAN Strategy
    Published May 12th, 2026 by Jill McDonald, President I can’t not comment on the ICEMAN stunt – which is so much bigger than a stunt. A masterclass in sustained attention—executed over time—while holding firmly to an overarching strategy and message for more than a year. Surrounding fans....
  • Celebrating 25 Years of M&K Media
    Celebrating 25 Years of M&K Media
    ...
  • Media, Marketing & Effectiveness
    Media, Marketing & Effectiveness
    Published November 4th, 2025 by Jennifer Young, Director of Media Buying Services Why Attention, Not Impressions, Should Drive Canada’s Media Strategy Earlier this month, members of our team attended Think TV: Media, Marketing & Effectiveness, a thought-provoking session exploring Canada’s evolving video landscape and the science of...
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