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Posts Tagged CBC

Home → Tag: CBC

Let’s be Upfront: The Fall Season Is Like No Other

On   /   Media Buying, New Media, Television  

The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities.  Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were virtual, brief and focused on our new normal.  Several announcements were made across the industry: New fall

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Canadian TV Upfronts 2020: New Shows

On   /   Media Buying, New Media, Television  

Covid-19 has heavily impacted the entertainment industry.  Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the fall.   Although the new fall line-up isn’t as robust as past years, all networks were able to

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More about M&K …

  • About M&K Media
  • M&K Media Planning
  • The M&K Approach to Business
  • M&K Media Buying
  • The M&K Engagement Process
  • Our Team
    • Andrea Tapia, Media Buying Coordinator
    • Faebri Michetti, Group Account Director
    • Janine Andal, Media Planning and Buying Assistant
    • Jason Gonsalves, Media Planning & Buying Coordinator
    • Jennifer Pardo, Media Planning and Buying Coordinator
    • Jennifer Young, Director of Media Buying Services
    • Ryan Goodrich-Hurlbut, Media Planner
    • Sarah Howarth, Group Account Director
    • Van Doan, Media Planning & Buying Coordinator
    • Jill McDonald, President
  • Is There a Way for Advertising to “BeReal.”?

M&K Social – News and Commentary

  • Upfronts 2025: What’s Changing and What’s Staying the Same? Jennifer Young Weighs In
    Upfronts 2025: What’s Changing and What’s Staying the Same? Jennifer Young Weighs In
    Published May 22nd, 2025 The 2025 UpFront/NewFront season is officially underway, with publishers, broadcasters, and platforms gearing up to showcase their latest offerings to advertisers and media buyers. But behind the scenes, economic uncertainty, shifting consumer behaviour, and increasing demand for data transparency are shaping how agencies...
  • Jill McDonald Talks Leadership, Career Growth & Media on Media People Podcast
    Jill McDonald Talks Leadership, Career Growth & Media on Media People Podcast
    Published April 15th, 2025             In the latest episode of Media People Podcast, M&K Media President Jill McDonald shares her journey. From growing up in London, Ontario, to leading a successful, women-owned independent media agency. Jill reflects on how her early passion...
  • A Passion for Media Buying: An Interview with Faebri Michetti
    A Passion for Media Buying: An Interview with Faebri Michetti
    Published Mar 27th, 2025 What drives success in the ever-changing world of media buying? For Faebri Michetti, Group Account Director at our company, it all comes down to creativity, collaboration, and a deep passion for the industry. In this interview, Faebri shares insights on what first drew...
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