Posts Tagged Career Development

A Year of Leadership: Jill McDonald’s Journey at M&K Media

On / Media Buying, Media Planning, New Media, Women in Business

Published Mar 7th, 2025 One year into her role as President of M&K Media, Jill McDonald reflects on her journey from an aspiring media planner to president of one of Canada’s leading women owned agencies. In this interview, Jill shares insights on her career growth, the mentors

M&K Social – News and Commentary

Building a Moment: Drake’s ICEMAN Strategy
Published May 12th, 2026 by Jill McDonald, President I can’t not comment on the ICEMAN stunt – which is so much bigger than a stunt. A masterclass in sustained attention—executed over time—while holding firmly to an overarching strategy and message for more than a year. Surrounding fans....
Celebrating 25 Years of M&K Media
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Media, Marketing & Effectiveness
Published November 4th, 2025 by Jennifer Young, Director of Media Buying Services Why Attention, Not Impressions, Should Drive Canada’s Media Strategy Earlier this month, members of our team attended Think TV: Media, Marketing & Effectiveness, a thought-provoking session exploring Canada’s evolving video landscape and the science of...