M&K Media | Canadian Buying & Planning Agency
A Canadian Media Planning, Media Buying Agency
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Media Planning
  • Media Buying
  • Selected Clients
  • About
    • M&K Approach
    • M&K Engagement Process
    • M&K Media Team
      • Our Team
      • Julie King
      • Julie McIlroy
      • Jill McDonald, Associate Partner
      • Ron Bijl, Account Director & Lead Strategist
      • Laura Templin, Group Account Director
      • Jennifer Young, Director of Media Buying Services
      • Sarah Jane Gillespie
      • Breanne Scott, Media Supervisor
      • Ryan Hurlbut, Media Planning Assistant
      • Zack Stoltz, Media Planning Assistant
      • Anthony Scattolon, Digital Coordinator
      • Sam McJannet, Digital Coordinator
    • Careers
  • M&K Social
  • Contact Us
logo

Posts Tagged cable TV

Home → Tag: cable TV

Is Pick-and-Pay the Cheaper Option?

On   /   Advertising, Media Buying, Media Planning, Television  
Is Pick-and-Pay the Cheaper Option?

Due to consumer complaints about the high cost of cable packages, the CRTC mandated that by March 1, cable operators must offer lower cost options. At the time of the announcement it was understood that the lower cost option would include a basic $25 service option, “skinny

Read more →
Back to Top

“Pick & Pay” – or just pay, pay and pay?

On   /   Advertising, Media Buying, Media Planning, Television  
"Pick & Pay" - or just pay, pay and pay?

Recently the CRTC ruled that Cable TV providers must “un-bundle” station offerings by 2016. Will consumers pick and pay? The current cable business model of offering specialty channels in bundles means viewers are paying for stations they don’t watch. Due to a number of consumer complaints, the CRTC

Read more →
Back to Top

More about M&K …

  • About M&K Media
  • M&K Media Planning
  • The M&K Approach to Business
  • M&K Media Buying
  • The M&K Engagement Process
  • Our Team
    • Anthony Scattolon, Digital Coordinator
    • Jennifer Young, Director of Media Buying Services
    • Ron Bijl, Account Director & Lead Strategist
    • Ryan Hurlbut, Media Planning Assistant
    • Sam McJannet, Digital Coordinator
    • Zack Stoltz, Media Planning Assistant
    • Jill McDonald, Associate Partner
  • Is There a Way for Advertising to “BeReal.”?

M&K Social – News and Commentary

  • Is There a Way for Advertising to "BeReal."?
    Is There a Way for Advertising to “BeReal.”?
      By Sam McJannet, Digital Coordinator M&K Media Published Sept 30th, 2022 Do you ever find yourself missing the days before filters, FaceTune, and fake online personas? Well, those days might not be *completely* over. If you’ve been around any Gen Zs within the last month, you’ve probably...
  • International Woman's Day 2022
    International Woman’s Day 2022
    Thoughts on celebrating and promoting women in business. By Julie McIlroy, Partner M&K Media I am honored to be the co-owner along with Julie King of our female led media buying company M&K Media in Toronto, Canada. We just recently celebrated our twentieth anniversary which is a...
  • 2022 - M&K Media’s Take On The Year Ahead
    2022 – M&K Media’s Take On The Year Ahead
    By Jill McDonald – Associate Partner M&K Media   The main thing we have learned over the past 21 months is the importance of nimbleness and agility. Our world will continue to be in flux as we wrestle with the realities of the pandemic and we will...

Follow us on Twitter

My Tweets
© 2021 M&K Media A Division of M&K Communications
688 Richmond St. West, Suite 401 | Toronto, Canada M6J 1C5 | T: 416.516.5969 ext.111 | E: juliem@mkmedia.biz
 
Back to Top