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Posts Tagged Family Channel

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Is Pick-and-Pay the Cheaper Option?

On   /   Advertising, Media Buying, Media Planning, Television  
Is Pick-and-Pay the Cheaper Option?

Due to consumer complaints about the high cost of cable packages, the CRTC mandated that by March 1, cable operators must offer lower cost options. At the time of the announcement it was understood that the lower cost option would include a basic $25 service option, “skinny

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More about M&K …

  • About M&K Media
  • M&K Media Planning
  • The M&K Approach to Business
  • M&K Media Buying
  • The M&K Engagement Process
  • Our Team
    • Andrea Tapia, Media Buying Coordinator
    • Faebri Michetti, Group Account Director
    • Janine Andal, Media Planning and Buying Assistant
    • Jason Gonsalves, Media Planning & Buying Coordinator
    • Jennifer Pardo, Media Planning and Buying Coordinator
    • Jennifer Young, Director of Media Buying Services
    • Ryan Goodrich-Hurlbut, Media Planner
    • Sarah Howarth, Group Account Director
    • Van Doan, Media Planning & Buying Coordinator
    • Jill McDonald, President
  • Is There a Way for Advertising to “BeReal.”?

M&K Social – News and Commentary

  • Redefining Leadership: The Art of Leadership Women
    Redefining Leadership: The Art of Leadership Women
    Published June 27th, 2025     Jennifer, Sarah and Jill recently attended The Art of Leadership Women and spent the day with over 7,000+ women in leadership positions in Canada. The experience was very empowering, and they learned about many topics including: Driving Peak Performance Focus on goal...
  • Upfronts 2025: What’s Changing and What’s Staying the Same? Jennifer Young Weighs In
    Upfronts 2025: What’s Changing and What’s Staying the Same? Jennifer Young Weighs In
    Published May 22nd, 2025 The 2025 UpFront/NewFront season is officially underway, with publishers, broadcasters, and platforms gearing up to showcase their latest offerings to advertisers and media buyers. But behind the scenes, economic uncertainty, shifting consumer behaviour, and increasing demand for data transparency are shaping how agencies...
  • Jill McDonald Talks Leadership, Career Growth & Media on Media People Podcast
    Jill McDonald Talks Leadership, Career Growth & Media on Media People Podcast
    Published April 15th, 2025             In the latest episode of Media People Podcast, M&K Media President Jill McDonald shares her journey. From growing up in London, Ontario, to leading a successful, women-owned independent media agency. Jill reflects on how her early passion...
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