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Posts Tagged CTV Upfront

Home → Tag: CTV Upfront

And last but not least, the CTV Upfront or should we say Bell Media Upfront!

On   /   Advertising, Media Buying, Media Planning, Television  

After a busy week of upfronts, Bell Media did not disappoint! The show dazzled its crowd with several acts of Cirque Du Soleil and of course, various celebrity appearances. Of note this year is the wide array of new comedies, dramas and daytime programming, that has resulted

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Round 2 – Shaw Media Upfront!

On   /   Advertising, Media Buying, Media Planning, Television  

Another day – another upfront – another opportunity to check out the latest and greatest! The Shaw upfront was certainly not one to disappoint, and boy did it turn a crowd! The new network, DTour, was introduced and a new connection with Twitter was announced. This was

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More about M&K …

  • About M&K Media
  • M&K Media Planning
  • The M&K Approach to Business
  • M&K Media Buying
  • The M&K Engagement Process
  • Our Team
    • Andrea Tapia, Media Buying Coordinator
    • Faebri Michetti, Group Account Director
    • Janine Andal, Media Planning and Buying Assistant
    • Jason Gonsalves, Media Planning & Buying Coordinator
    • Jennifer Pardo, Media Planning and Buying Coordinator
    • Jennifer Young, Director of Media Buying Services
    • Ryan Goodrich-Hurlbut, Media Planner
    • Sarah Howarth, Group Account Director
    • Van Doan, Media Planning & Buying Coordinator
    • Jill McDonald, President
  • Is There a Way for Advertising to “BeReal.”?

M&K Social – News and Commentary

  •  Think TV: Media, Marketing & Effectiveness – Overview
     Think TV: Media, Marketing & Effectiveness – Overview
    Published October 28th, 2025 by Jennifer Young   TV Overview: Canada’s Unique Viewing Landscape Canadian audiences remain deeply loyal to linear TV, with a 76.6% share of viewing – far higher than the US at 49.7%. Streaming and YouTube are growing but still trail behind. Why TV...
  • Redefining Leadership: The Art of Leadership Women
    Redefining Leadership: The Art of Leadership Women
    Published June 27th, 2025     Jennifer, Sarah and Jill recently attended The Art of Leadership Women and spent the day with over 7,000+ women in leadership positions in Canada. The experience was very empowering, and they learned about many topics including: Driving Peak Performance Focus on goal...
  • Upfronts 2025: What’s Changing and What’s Staying the Same? Jennifer Young Weighs In
    Upfronts 2025: What’s Changing and What’s Staying the Same? Jennifer Young Weighs In
    Published May 22nd, 2025 The 2025 UpFront/NewFront season is officially underway, with publishers, broadcasters, and platforms gearing up to showcase their latest offerings to advertisers and media buyers. But behind the scenes, economic uncertainty, shifting consumer behaviour, and increasing demand for data transparency are shaping how agencies...
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