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Posts Tagged Media Buying

Home → Tag: Media Buying

Baby Boomers Still Tuning and Consuming

On   /   Advertising, Media Buying, Media Planning  
Baby Boomers Still Tuning and Consuming

This weekend my neighbour happily told me he was 5-1/2! Since I know his birthdate, a quick mental calculation confirmed that by-golly he was absolutely right – up to the very day.  I replied ‘believe it or not, I also was once 5-1/2’, he then asked ‘once

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Google & New Analytics

On   /   Analytics, Media Buying, Media Planning   /   Leave a comment

Google has announced a suite of new analytic tools intended to provide a “universal currency” for measuring the performance of online ad campaigns. The new tools, which include a measure of whether served ads are actually visible to surfers as well as a gross rating point system

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M&K Social – News and Commentary

  • International Woman's Day 2022
    International Woman’s Day 2022
    Thoughts on celebrating and promoting women in business. By Julie McIlroy, Partner M&K Media I am honored to be the co-owner along with Julie King of our female led media buying company M&K Media in Toronto, Canada. We just recently celebrated our twentieth anniversary which is a...
  • 2022 - M&K Media’s Take On The Year Ahead
    2022 – M&K Media’s Take On The Year Ahead
    By Jill McDonald – Associate Partner M&K Media   The main thing we have learned over the past 21 months is the importance of nimbleness and agility. Our world will continue to be in flux as we wrestle with the realities of the pandemic and we will...
  • Zooming Through The Upfronts
    Zooming Through The Upfronts
      Here we are again – another year of virtual Upfronts.  Although we were deprived of the beloved flashy presentations and open bar, the networks delivered entertaining and informative presentations.  And let’s be real – it gives us an excuse to indulge in that extra cocktail (shrimp...

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