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Posts Tagged Media Buying

Home → Tag: Media Buying

Baby Boomers Still Tuning and Consuming

On   /   Advertising, Media Buying, Media Planning  
Baby Boomers Still Tuning and Consuming

This weekend my neighbour happily told me he was 5-1/2! Since I know his birthdate, a quick mental calculation confirmed that by-golly he was absolutely right – up to the very day.  I replied ‘believe it or not, I also was once 5-1/2’, he then asked ‘once

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Google & New Analytics

On   /   Analytics, Media Buying, Media Planning   /   Leave a comment

Google has announced a suite of new analytic tools intended to provide a “universal currency” for measuring the performance of online ad campaigns. The new tools, which include a measure of whether served ads are actually visible to surfers as well as a gross rating point system

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More about M&K …

  • About M&K Media
  • Blake Lawrence, Media Buying and Planning Coordinator
  • Celebrating 25 Years of M&K Media
  • M&K Media Planning
  • The M&K Approach to Business
  • M&K Media Buying
  • The M&K Engagement Process
  • Our Team
    • Andrea Tapia, Media Buying Coordinator
    • Faebri Michetti, Group Account Director
    • Janine Andal, Media Planner
    • Jennifer Young, Director of Media Buying Services
    • Renée Stauch, Media Buying and Planning Coordinator
    • Ryan Goodrich-Hurlbut, Media Planner
    • Sarah Howarth, Group Account Director
    • Tressy Gasaro, Media Buying and Planning Coordinator
    • Van Doan, Media Planner & Buyer
    • Jill McDonald, President
  • Is There a Way for Advertising to “BeReal.”?

M&K Social – News and Commentary

  • Building a Moment: Drake’s ICEMAN Strategy
    Building a Moment: Drake’s ICEMAN Strategy
    Published May 12th, 2026 by Jill McDonald, President I can’t not comment on the ICEMAN stunt – which is so much bigger than a stunt. A masterclass in sustained attention—executed over time—while holding firmly to an overarching strategy and message for more than a year. Surrounding fans....
  • Celebrating 25 Years of M&K Media
    Celebrating 25 Years of M&K Media
    ...
  • Media, Marketing & Effectiveness
    Media, Marketing & Effectiveness
    Published November 4th, 2025 by Jennifer Young, Director of Media Buying Services Why Attention, Not Impressions, Should Drive Canada’s Media Strategy Earlier this month, members of our team attended Think TV: Media, Marketing & Effectiveness, a thought-provoking session exploring Canada’s evolving video landscape and the science of...
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688 Richmond St. West, Suite 304 | Toronto, Canada M6J 1C5 | T: 416.516.5969 ext.111 | E: juliem@mkmedia.biz
 
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