The M&K Engagement Process

The M&K Engagement Process has been developed and refined over many years. It gives us the knowledge, experience and skills to put together an effective client campaign in days or weeks.

M&K Social – News and Commentary

Building a Moment: Drake’s ICEMAN Strategy
Published May 12th, 2026 by Jill McDonald, President I can’t not comment on the ICEMAN stunt – which is so much bigger than a stunt. A masterclass in sustained attention—executed over time—while holding firmly to an overarching strategy and message for more than a year. Surrounding fans....
Celebrating 25 Years of M&K Media
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Media, Marketing & Effectiveness
Published November 4th, 2025 by Jennifer Young, Director of Media Buying Services Why Attention, Not Impressions, Should Drive Canada’s Media Strategy Earlier this month, members of our team attended Think TV: Media, Marketing & Effectiveness, a thought-provoking session exploring Canada’s evolving video landscape and the science of...

The M&K Engagement Process

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M&K Social – News and Commentary