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Media, Marketing & Effectiveness
Published November 4th, 2025 by Jennifer Young, Director of Media Buying Services Why Attention, Not Impressions, Should Drive Canada’s Media Strategy Earlier this month, members of our team attended Think TV: Media, Marketing & Effectiveness, a thought-provoking session exploring Canada’s evolving video landscape and the science of...
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Redefining Leadership: The Art of Leadership Women
Published June 27th, 2025 Jennifer, Sarah and Jill recently attended The Art of Leadership Women and spent the day with over 7,000+ women in leadership positions in Canada. The experience was very empowering, and they learned about many topics including: Driving Peak Performance Focus on goal...
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Upfronts 2025: What’s Changing and What’s Staying the Same? Jennifer Young Weighs In
Published May 22nd, 2025 The 2025 UpFront/NewFront season is officially underway, with publishers, broadcasters, and platforms gearing up to showcase their latest offerings to advertisers and media buyers. But behind the scenes, economic uncertainty, shifting consumer behaviour, and increasing demand for data transparency are shaping how agencies...
